Improving lives through sport.
Place making for local communities.
Retaining happy padel player bases.
People, quality and value-focused.
Advisory | Delivery | Leadership | Investment
Creating or growing a padel-centred business?
Reduce planning, construction and cost risks. Activate and retain inclusive communities. Deliver social ROI and sustainable profit.Ayma can deliver from idea to launch, scaling and improvement.Since 2022 we have negotiated numerous mutually beneficial leases, overcome planning, and designed, built and operated various venue types .Our expertise: padel; complimentary sports & activities; hospitality; engineering; project management; operations; and business growth.Where we don't have all the answers? We draw on veteran experts, partners and suppliers across the value chain.
Acquiring or investing in UK padel venues?
Improve capital targeting, schedule & cost risks, and long term profitability.Get quality due diligence from highly experienced professionals.Improve decisions and reduce risk. Backed by objective analysis and the right data.
Get transparent advice, support and delivery management.
Turn-key solutions or flexible 'accountability vs. advice' depending on your requirements.Value for money and integrity are two of our principles: If we are not a good fit for your needs, we'll intro you to who is.
Ayma can help you with...
Investment
Investment appraisal
Site and catchment assessments
Financial modelling / FP&A
Project and acquisition due diligence
Investor introductions
Venue design & build
Technical feasibility & commercial viability analysis
Investment-grade financial modelling
Bankable feasibility studies
Design, planning & build management
Operations & growth
Turnkey: design, build & operate (lease)
Venue operations
(management contract)
Operational improvement
(project delivery or advisory)
Ayma can take full delivery accountability or provide light-touch targetted services and advisory roles.We can help you across the investment lifecycle phases, and project stages from RIBA 0 to 7. Ayma can go beyond, to help your business grow and improve its operations .Value for money and integrity are two of our principles: if we are not a good fit for your needs we connect you to who is.
Ensuring your padel opportunities are achievable and sustainable: Transparent advice, strategic support and delivery management.
The UK padel industry is still to mature. Avoid the cowboys and cut through the hype. Reduce your risk, time and capital with Ayma's rigorous approach:
Customer and product-market fit focus
Thorough regional and local cross-catchment analysis
Big picture focus AND understanding details that reduce issues
Stress-testing plans, scenarios and hypotheses
Robust benchmarking incl. lead indicators not just historic data and forecasts
Industry SME scrutiny from experience and realism
Beyond compliance: accredited suppliers and best practice (incl. LTA, CIMSPA, RIBA, SAPCA)
Advisory | Delivery | Leadership | Investment
© Ayma Sport Ltd. 2026
About the Ayma team and network...
At our core, we love sport and leisure, with many decades' experience (sadly too many!) operating, delivering, coaching and playing; grassroots participation to elite competition.Our motivation is helping more people enjoy the benefits of padel and social sports.
Richard Belle, Director: Customer, Communities and Operations
20+ years' experience across sports, hospitality and experiential leisure businesses. From management for major UK brands, to leading startups.
Director of Operations and Growth for S3 Padel *. Leading across five venues with several more in build-launch process. Running London’s largest outdoor venue (10 courts), Quintain’s flagship Wembley Stadium site (4 courts), plus a further 18 courts at multi-activity venues in Bristol, Derby and Sutton (Greater London).
Two decades running his own martial arts academy. Richard is a 5th Degree Black Belt and a multiple-time World, European, and British Champion across both ITF Taekwon-Do and Kickboxing.
* S3 Padel, part of Social Sports Society Gp. a multi-venue padel and multi-activity operator.
Sam Hill, Director: Development, Growth & Partnerships
15+ years in leadership, advisory and delivery management roles. Specialist in managing complex, people-centric service organisations and multi-disciplinary projects. Background in sport, health and education; Master's degree in mechanical design engineering.
Former Deputy CEO of S3 Padel. Co-built the company from scratch, to a 14-strong team securing sites and launching several major venues.
Led core organisation; operating model; padel & growth strategy; legal; commercial; pipeline; and strategic partnerships.Advisor on private DBFO padel ventures. Industry advisor-editor for the UK Padel Reports 2025 & 2026.
Former basketball player, children's coach, SBA qualified referee and match official. Won several titles and awards with teams at regional and Scottish national level. Mediocre at padel, football, yoga and several other active pursuits. Director of Cricket Leaders CIC, piloting a new coach education programme for young adults with SEND.
* S3 Padel, part of Social Sports Society Gp. a multi-venue padel and multi-activity operator.
Expert associates and a network of specialists
Since 2022 we have been...- Working with industry veterans from Spain, other mature markets and the UK.- 'Vetting and trialling' partnerships and suppliers on varied venue projects.- Investing time to learn from true padel experts.We have associates with many decades of experience in padel, sport and the built environment, part of our virtual 'in-house' team. They help with highly technical legal, financial, planning & design through to operational success.Complying with CDM regulations, RIBA standards and industry best practice, we lead suppliers in multi-disciplinary, multi-party project teams. These include:
Venue design and archicture specialists
Planning consultants
Top tier padel court manufacturers
Court and canopy installers
Sports infrastructure suppliers
Ground investigation companies
Groundworks, build & fitout contractors
SMEs from finance & investment, to marketing
© Ayma Sport Ltd. 2026
Advisory | Delivery | Leadership | Investment
Since 2022: Success through creative solutions, grounded in quality standards, and data driven decisions to deliver value for money.
The Ayma team has completed numerous market fit, catchment and site analyses, along with technical feasibility and commercial viability modelling.We have led and negotiated various leases - and secured site pipeline - with 5 venues designed, built and operated.
32 courts, many happy players and local communities.
Collaborations beyond the obvious. For example, sport into healthcare.
Padel at Wembley Stadium: we launch and operate prime locations.
Industry advisor to UK Padel Reports, 2025 and 2026.
2026 UK Padel Report: Growth, pricing and participation.
All credit to, and copyright of, Oxygen Consulting with whom we have been pleased to collaborate with since 2024.
2025 UK Padel Report: Market analysis, player motivations and accessibility incl. geographic distrubution vs. deprivations, and changes required .
All credit to, and copyright of, Oxygen Consulting with whom we have been pleased to collaborate with since 2024.
Advisory roles
We have helped clients on varying types and stages of projects and ventures. From launching padel services and products, to padel-centric venue projects.
Further information on relevant projects available on request.
© Ayma Sport Ltd. 2026